Unlock portfolio value through fractional marketing excellence
Embed senior fractional marketing expertise directly inside your portfolio companies. Drive EBITDA growth, accelerate pipeline performance, and improve exit metrics — without the cost of full-time CMO headcount.
What we hear from PE firms
Pipeline misalignment
Portfolio companies hitting product milestones but missing ARR targets and growth momentum.
Inflexible marketing teams
Teams built pre-investment that lack the agility and seniority to scale post-acquisition.
No senior leadership
Junior teams and cost-focused agencies with no accountability to your revenue targets.
Zero marketing visibility
No clear line of sight into what marketing is contributing to pipeline or EBITDA.
The TSP Partnership Model
Embedded leadership
Fractional CMO-level resource embedded in portfolio company leadership. Accountable to revenue.
EBITDA-aligned fees
Our fees are tied directly to portfolio outcomes — we win when you win.
Rapid deployment
30-day diagnostic, 60-day programme live. No hiring, no onboarding delays.
Portfolio visibility
Standardised reporting framework and quarterly investor updates across your entire portfolio.
Choose the model that fits your portfolio
From diagnostic audits to portfolio-wide programmes, we scale with your needs.
Portfolio Diagnostic
A rapid 30-day marketing audit of 1–3 portfolio companies. Identifies the highest-ROI levers and creates a specific 90-day growth roadmap per company.
- 30-day delivery
- Marketing audit (1–3 companies)
- 90-day growth roadmap per company
- Quick-win recommendations
- Flat project fee (no retainer)
Embedded Growth Partner
A senior fractional marketing director joins your portfolio company leadership team, accountable to ARR and EBITDA targets. Monthly retainer with performance component.
- Senior fractional CMO
- Embedded in leadership
- ARR & EBITDA accountability
- Monthly retainer + performance fees
- Quarterly investor updates
Portfolio-Wide Programme
Retained across your entire portfolio. Standardised reporting framework, shared specialist resource, and coordinated demand gen infrastructure across all companies.
- Portfolio-level coordination
- Shared specialist resource
- Standardised reporting
- Unified GTM infrastructure
- Quarterly board updates
Where we add the most value
Underperforming Portfolio Company
Pipeline collapsed post-acquisition. CAC is 3x industry benchmark. Marketing is expensive and inefficient. We deploy in 30 days, rebuild the demand gen engine, and restore pipeline predictability within 90 days.
Post-Acquisition Integration
Two overlapping marketing teams, conflicting GTM strategies, incompatible tools and data. We consolidate, unify messaging, align tools, and launch a single integrated go-to-market within 90 days.
Pre-Exit Acceleration
12–18 months to exit. We improve the marketing metrics acquirers scrutinise most: CAC payback, NRR, organic pipeline %, and customer acquisition velocity.
typical first-year result
cost avoided
reduction (avg)
diagnostic output
What PE partners say
They embedded one of their senior marketers into our company within 30 days. Within 6 months, we'd rebuilt pipeline predictability, cut CAC by 40%, and improved NRR by 15 points. It was like hiring a $280K CMO for half the cost and without the hiring risk.
Ready to unlock marketing value across your portfolio?
Let's discuss how we can drive EBITDA growth, improve exit metrics, and deliver measurable ROI across your portfolio companies.
Book a discovery call